We define user personas, their needs and their expectations. We conduct UX research and testing with real users to ensure our services are tailored to their needs. We then design and develop those services based on the research.

All teams ar interdisciplinary and able to design, build, and manage digital services. Teams are independent and have authority to make decisions with the service owner. It enables them to respond quickly and deliver quality work to our users.

We use UX design and Agile methodologies whenever we develop a new service. The design is always in sync with the Digital Iceland design system, which provides consistency in user experience across all governmental agencies.

We aim to review and improve processes regularly. We make sure all teams have the ability, resources, and technical flexibility to do that. We are focused on learning and understanding which tools and systems are necessary to design, deploy, host, manage, and evaluate our services.

We care deeply about privacy. We analyze which personal data our services require, evaluate security, conform to data protection laws, and respect user privacy. We seek advice from professionals when needed.

Our codes are open, i.e. free to use by the public and/or to change as needed. Open source software reduces cost, prevents repetition of work, and increases transparency. We also use open standards, which save time and money.

We guarantee accessible services for all users. That means our solutions have to be easy to use by users with disabilities, the elderly, and those who, for some reason, have difficulties using digital services. Our services must be accessible no matter how much knowledge people may or may not have when it comes to the digital environment.

We test all digital services through all stages of development in a test environment identical to the real one. All services must be clear, simple, and easy to use no matter the device. We test everything related to the services while we develop.

We apply key performance indicators to all our projects and evaluate progress accordingly. Digital services need to be evaluated for constant improvement.

Our goal is that all government services will be available at Island.is. We develop new solutions for Island.is and use existing resources between projects.