Price labels

Prices stated to the consumer shall be correct and final.

General information on prices

  • The stated price must be correct and final. VAT, fees, booking fees, shipping - any form of refund irrespective of what it is called - shall be included in the stated price.
  • If a product or service is advertised with instalment terms, both the cash price and the total price with interest and costs shall be stated.
  • Discount sales and other sales with price cuts may only be advertised if there is a real reduction in the price. The original price shall be clearly indicated.

Price labels on goods.

  • All goods in shops and in display windows shall be clearly labelled, either on the products themselves or next to them. This applies to all goods that are sold to consumers and applies to all shops.

Price labels for services

  • Service companies, such as restaurants, hairdressers and tradespeople, shall maintain a clear price list or a sign displaying the prices of all the services the company offers.
  • Moreover, service companies shall, as far as is possible, install a price list at their entrance showing the prices of the most common service offered.
  • Information on prices shall be displayed near the cash register or in some other prominent place where the service is provided.

Incorrect price at the point of sale

  • The general rule is that shops must sell goods and services at the price stated on the price labels. This does not apply, however, if it is clear, or should be clear, that an error has occurred. Moreover, the general rule does not apply if the incorrect price is not the responsibility of the company, i.e. if another customer has changed the price label or moved the product to another location.
  • Shops generally follow the rule that consumers obtain goods at the price stated on the shelf if there is an inconsistency between that price and the price in the cash register, because consumers select goods on the basis of their price labels.

Incorrect prices in advertisements

  • If goods or services are advertised at prices that are too low (e.g. because of typos), the price is not binding. If the seller corrects the price before the transaction takes place, it is not possible to demand that the goods or services are sold at the price stated in the advertisement.
  • Consumers may claim damages if incorrect prices are stated intentionally.

Links of interest

Laws and regulations